Ariimo is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Ariimo strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Ariimo, Agriculture,AI,Security and more are some of the things that are and to be pioneered by Ariimo.

Working to earn and keep our customers’ trust is the single biggest driver of Ariimo’s Day 1 approach. Ariimo’s decision-making process that asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back.